Privacy policy

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Softwarewelt24 UG (limited liability), Bunsenstraße 7, 31137 Hildesheim, Germany, Tel.: 01639322285, E-Mail: shop@softwarewelt24.de. Der The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content, this website uses (z.B. Orders or inquiries to the responsible party) use SSL or TLS encryption. You can identify an encrypted connection by the character string "https://“ and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St.San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. This processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies

To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after closing your browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out how long cookies are stored in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the event of consent being given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Zendesk

To process customer inquiries, we use the email ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland

If you submit contact requests via email through our website, they will be stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always view the current status of your request using the individually assigned ticket number.

For the organization and processing of inquiries, personal data will be collected according to the extent of their provision, but in any case name, first name and email address, transmitted to the provider, stored there and read out.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimising our service offering in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

5.2 WhatsApp Business

You have the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business Version" of WhatsApp.

If you contact us via WhatsApp regarding a specific transaction (for example, a placed order), we will store and use the mobile phone number you use for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (b) GDPR to process and respond to your request. Based on the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) so that we can assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to respond to your request via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) (a) GDPR by accepting the WhatsApp Terms of Use upon first use of the app on their device. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

As part of the above-mentioned processing, data may be transferred to Meta Platforms Inc. servers in the USA.

5.3 When you contact us (z.B.When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is for the purpose of entering into a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to o.g. address of the responsible party. After deletion of your customer account, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that conflict with this, and we have no legitimate interest in continued storage.

7) Use of customer data for direct marketing

Subscribe to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional information is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this statement.

8) Data processing for order processing

8.1 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you about updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Use of payment service providers (payment services)

- Apple Pay

If you choose to use the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you will need to enter a previously specified code and verify your payment using your device's "Face ID" or "Touch ID" function.

For payment processing, the information you provided during the ordering process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to process the payment. This encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment.

If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successful. This anonymization completely eliminates any personal identification. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings.Go to Wallet & Apple Pay"and uncheck “Allow payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and equipped with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (z.B. PayPal). To authorize a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification method configured (e.g., facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which is used to verify a successful payment. This transaction number does not contain any information about the actual payment data of your payment method stored in Google Pay, but is created and transmitted as a one-time, valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made through Google Pay. This includes the date, time, and amount of the transaction, the merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer, or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information that is collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- iDeal

This website offers one or more online payment methods from the following provider: Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands

If you select a payment method from the provider that requires you to make an advance payment (e.g., credit card payment), the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method that requires the provider to pay in advance (e.g. purchase on account, installment purchase or direct debit), you will also be asked to provide certain personal information (first and last name, street, house number, postal code, town, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining our customers' solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), whether the payment option you have selected can be granted in light of payment and/or default risks.

In addition to provider-internal criteria pursuant to Art. 6 (1) (f) GDPR, identity and creditworthiness information from the following credit agencies may also be taken into account when making a decision during the application review process:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is used in the calculation of the score values.

You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Masterpayment

One or more online payment methods from the following provider are available on this website: Masterpayment LTD, 483 Green Lanes, London, N13 4BS, United Kingdom

Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Germany Tel.: +49 (0)2131-109-501, Fax: -557
CRIF GmbH, Friesenweg 4, Haus 12, 22763 Hamburg, Germany Tel.: +49 (0)40-89803-0, Fax: -419
SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden, Germany Tel.: +49 (0)611-9278-0, Fax: -109

When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.
- Mollie

One or more online payment methods from the following provider are available on this website: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to make an advance payment, the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), whether the payment option you have selected can be granted in light of payment and/or default risks.

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third parties.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal, we pass your payment data to PayPal (Europe) as part of the payment processing. S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal"). The data will be passed on in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

If the PayPal payment method “purchase on account” is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay"). The legal basis is Art. 6 (1) (b) GDPR. In this case, RatePay conducts an identity and credit check in its own name to determine your ability to pay in accordance with the principle already mentioned above and forwards your payment data to credit agencies based on its legitimate interest in determining your ability to pay in accordance with Art. 6 (1) (f) GDPR. A list of the credit agencies that Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use a local third-party payment method, your payment data will initially be transferred to PayPal in accordance with Art. 6 (1) (b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transfer your payment data to the relevant provider in accordance with Art. 6 (1) (b) GDPR to process the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul.Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further information on data protection, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/etc/privacy-full
- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

One or more online payment methods from the following provider are available on this website: Skrill Ltd., Floor 27, 25 Canada Square, London, E14 5LQ, England

When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.
- IMMEDIATELY

One or more online payment methods from the following provider are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany

One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

If you select a payment method from the provider for which you make an advance payment (e.g. credit card payment), the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR.In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that this is necessary for this purpose.

9) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"Google AdSense uses cookies, which are text files stored on your computer, to help the website analyze how users use the site. Google AdSense also uses cookies to collect information. "Web beacons" (small invisible graphics) that allow simple actions such as visitor traffic to be recorded, collected, and analyzed. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. This may also involve transmission to Google LLC servers in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.
All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission. ensures.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Web analysis services

10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to your personal information.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties.This allows us to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can use the function "Personalized advertising" in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google (Universal) Analytics, this website may use the function "User IDs" If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.

10.2 Google Tag Manager

This website uses “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. Nor does the service perform any independent data analyses. However, when you access a page, Google Tag Manager transmits your IP address to Google, where it may store it. Transmission to Google LLC servers in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

11) Retargeting/remarketing and conversion tracking

11.1 billiger.de Sales Tracking

This website uses the conversion tracking technology of the following provider: solute.de GmbH, Zeppelinstraße 15, D-76185 Karlsruhe, Germany

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read via tracking technology in order to carry out user actions predefined by us (z.B. completed transactions, leads, search queries on the website, views of product pages). This enables us to compile statistics on user behavior on our website after redirection from an advertisement, which we use to optimize our offering.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

11.2 Google Ads conversion tracking

We use Google Ads to draw attention to our attractive offers using advertising materials (so-called Google Adwords) on external websites. Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. This allows us to show you advertising that is of interest to you, make our website more interesting for you, and ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie.Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

In order to target users whose data we have received as part of business or business-like relationships with even more tailored advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transferred to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures regarding the Customer Match feature can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Google Ads conversion tracking without cookies

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service never places cookies on your device.

Instead, your browser's local storage is used to store a unique ID assigned by Google, which enables an analysis of your website usage. For this purpose, certain user information is processed via the ID.

The ID is set when a user clicks on an Ads ad served by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected in this way is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA. Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

If the information collected is personal, it will be processed in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.4 Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites.Based on the data from our advertising campaigns, we can determine the success of individual advertising measures. This allows us to show you advertising that is of interest to you, make our website more interesting for you, and ensure a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.5 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. Cookie IDs also allow GMP to record conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server.

We have no influence on the extent and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

The privacy policy of GMP by Google can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.6 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected to Microsoft. This is intended to enable certain predefined goals, such as z.BPurchases or leads can be statistically recorded and evaluated in order to tailor the targeting and content of our offers to suit individual interests. The tags are never used to personally identify users.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

12) Page functionalities

12.1 Facebook plugins

Our website uses social network plugins from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page of our website that contains such plugins, no connection is established with the provider's servers.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

12.2 Instagram plugins

Our website uses social network plugins from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

This integration ensures that when you access a page of our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history will be transmitted to the provider and, if necessary, further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

12.3 Facebook Connect

On our website we provide a single sign-on function from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

In addition to transmitting data to the o.gProvider location data may also be transmitted to: Meta Platforms Inc., USA

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

When you visit this site, this login function can establish a direct connection between your browser and the provider's servers, even if you don't have an account with the provider or aren't logged into one. The provider thus receives the information that you have visited our site. The information collected in this way (including your IP address, if applicable) is transmitted directly from your browser to a server of the provider and stored there. However, this information is not used to identify you personally and is not shared with third parties.

These data processing operations are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

If you click the registration button to register with the provider on our website using your account details, the provider will transmit the general and publicly accessible information stored in your account (user ID, name, address, email address, age and gender) to us exclusively on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR.

We store and use the data transmitted by the provider to set up a user account with the necessary data (title, first name, last name, address details, country, email address, date of birth), provided that you have authorized this data with the provider. Conversely, based on your consent, data (z.B. Information about your surfing or purchasing behavior) will be transferred by us to your account with the provider.

The consent given can be revoked at any time with future effect.

12.4 Google Sign-In

On our website we provide a single sign-on function from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

In addition to transmitting data to the o.gProvider location data may also be transmitted to: Google LLC, USA

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

These data processing operations are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

The consent given can be revoked at any time with future effect.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.5 Login With Amazon

On our website we provide a single sign-on function from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

In addition to transmitting data to the o.gProvider location data may also be transmitted to: Amazon.com Inc., USA

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

These data processing operations are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

The consent given can be revoked at any time with future effect.

12.6 ShopVote graphics

Our website contains graphic elements from the following provider to display external customer reviews and/or an externally awarded quality mark: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed, this is done in accordance with Art. 6 (1) lit.f GDPR based on our legitimate interest in the optimal marketing of our offer and the attractive design of our website.

12.7 Trusted Shops Trustbadge

Our website contains graphic elements from the following provider to display external customer reviews and/or an externally awarded quality mark: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany

If personal data is also processed, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the attractive design of our website.

If you place an online order with us, further processing may take place.

Depending on your express consent in accordance with Art. 6 (1) (a) GDPR, your order information (order total, order number, product purchased if applicable) and your email address will be transmitted to the provider in encrypted form via the Trustbadge after completion of an order in order to verify an existing registration for the provider’s services (in particular the "Buyer protection") and, if necessary, to enable a new registration.

In the event of an existing registration being identified or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order amount, order number, purchased product) and your email address will be transmitted to the provider on the basis of the contractual agreement with the provider in accordance with Art. 6 (1) (b) GDPR and further processed by the provider in order to provide the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The joint controllership agreement can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Agreement-on-Joint-Controllership-according-to-GDPR

12.8 TrustedSite badge

Our website contains graphic elements from the following provider to display external customer reviews and/or an externally awarded quality mark: TrustedSite, LLC, 16 Maiden Lane, 4th floor, San Francisco, California, 94108, USA

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12.9 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive maps to visually present geographical information. Using this service, you will be shown our location and, if necessary, make it easier to find us.

When you access the subpages in which the Google Maps map is integrated, information about your use of our website (such as z.B. your IP address) is transmitted to Google servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account already exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage, and analysis are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research, and/or tailoring Google websites to meet your needs. You have the right to object to the creation of these user profiles; you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps, and thus also the map display on this website, can then no longer be used.

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.10 - Best Currency Converter

This website uses the “Best Currency Converter” service provided by Grizzly Apps SRL, Str. Muresului No. 7 Bloc E23, Scara B, Apartament 15, Brasov, Romania (“Best Currency Converter”). Based on our legitimate interest in displaying prices in the local currency of your location, Best Currency Converter collects your IP address in accordance with Art. 6 (1) (f) GDPR and evaluates it in order to adapt price displays on the website to your location. The IP address is not permanently stored. Furthermore, after the initial currency adjustment, Best Currency Converter sets a functional cookie in the browser of your device in order to save the currency setting for the duration of a session.After this session ends, the cookie is automatically deleted.

12.11 Google Maps API

In order to enable the real-time verification of certain entries in the address form of the ordering process of our web shop for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

The provider validates the entered address, verifies spelling, and adds any missing information. If the address is ambiguous, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, where it is stored and evaluated.

This processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the proper collection of the customer's correct address data in order to conscientiously fulfill our contractual delivery obligations and to prevent contract implementation problems.

The provider processes the data in question separately and does not merge it with other data sets, and deletes it as soon as its status or correctness has been confirmed, but no later than 30 days.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.12 Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA. For the visual design of the Captcha window, the provider “Google Fonts", i.e., fonts downloaded from the Internet by Google. No further information beyond that mentioned above, which is already transmitted to Google via the ReCaptcha functionality, is processed in this case.

The service checks whether an input was made by a natural person or abusively through machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this to the provider's servers for evaluation. Cookies, i.e. small text files stored in the browser of the device, may be used for this purpose.

If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and avoiding misuse and spam in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.13 Google Customer Reviews (formerly Google Certified Retailer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchase experience on our website. The rating you submit will then be summarized with our other reviews and displayed in our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. Using Google Customer Reviews may also result in the transmission of personal data to Google LLC's servers in the USA.

You can revoke your consent at any time by sending a message to the data controller or to Google.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.14 TeamViewer

For online meetings, video conferences and/or webinars we use this provider: TeamViewer Germany GmbH, Bahnhofsplatz 2, 73033 Göppingen

The provider processes various types of data, with the extent of the data processed depending on which data you provide before or during participation in an online meeting, video conference, or webinar. Your data as a communication participant is processed and stored on the provider's servers. This may include, in particular, your login data (name, email address, telephone number (optional), and password) and session data (subject, participant IP address, device information, description (optional)).

In addition, participants’ image and audio contributions as well as voice input in chats can be processed.
Art. 6 (1) (b) GDPR serves as the legal basis for the processing of personal data necessary for the performance of a contract with you (this also applies to processing operations required to carry out pre-contractual measures). If you have given us your consent to process your data, the processing will be based on Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in the effective conduct of the online meeting, webinar or video conference pursuant to Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

12.15 - Yumpu

We use the “Yumpu” service provided by i-magazine AG (“Yumpu”), Gewerbestrasse 3, 9444 Diepoldsau, Switzerland, to display PDF files on our website.

Using Yumpu, the content of PDF files is displayed as a so-called flip catalog, freely accessible and easy to read for everyone, directly in the web browser, without the files having to be downloaded first. To execute the service, your web browser retrieves the content directly from Yumpu. Yumpu receives information about your web browser and the operating system used, as well as your IP address. Yumpu uses this data exclusively for the purpose of displaying the files in question online. If personal data is collected and transmitted to Yumpu, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in user-friendly accessibility and the optimal integration of PDF files on our website. In the event that data is transmitted to Yumpu in Switzerland, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

12.16 Shopsync for Shopify

This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service “Mailchimp” is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (such as an opt-out of a newsletter recipient) are automatically stored on Shopify and, on the other hand, new contact data generated through contract conclusions on Shopify are automatically transferred to the Mailchimp email lists.

In the first case, data processing takes place in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising recipients and the efficient observation of legally significant status changes.

In the second case, only on the basis of the user’s express consent in accordance with Art. 6 (1) lit.a GDPR, after the conclusion of a contract on Shopify for inclusion in the Mailchimp list, the customer's first and last name, address and email address together with transaction-related information (purchase amount, time and date of purchase) are transferred to Mailchimp by ShopSync.

ShopSync does not store or retain any data transferred this way after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using SSL (Secure Socket Layer) technology, and all transferred information remains encrypted during the synchronization process.

The synchronization process requires the transmission of information over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information about ShopSync can be found here: https://www.shop-sync.com/privacy-policy

13) Tools and Other

13.1 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the page in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be given by checking the boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by checking the corresponding boxes. This ensures that such cookies are only placed on the user's device if consent has been given.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13.2 Channable

This website uses Channable, an online marketing tool provided by ProductImpulse BV, Kromme Nieuwegracht 66, 3512 HL Utrecht, Netherlands. This use is based on Art. 6 (1) (f) GDPR. Channable uses cookies, which are text files stored on your computer that enable analysis of your website usage.The information generated by the cookie about your use of the website, such as browser type/version, referrer URL (the previously visited page), host name of the accessing computer (IP address), and time of the server request, is usually transferred to a Channable server in Germany and stored there. The IP address transmitted by your browser within Channable will not be merged with other Channable data. Furthermore, the IP address is only cached by Channable for a short period of time (usually a maximum of 24 hours) and then made unrecognizable. This caching is done exclusively to detect possible click fraud (bot detection).

On behalf of the operator of this website, Channable will use this information to measure the performance of connected online marketing channels such as idealo.de or Google Shopping. You can prevent cookies from being saved by setting your browser software accordingly. However, please note that if you do this, you may not be able to use all of the features of this website to their full extent. You can also prevent Channable from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Channable by using the opt-out option available under the following link: www.channelpilot.de/optout. In this case, an opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie only applies to the last browser used. If you delete the cookies in this browser, you must set the opt-out cookie again.

For more information about data protection in connection with Channable, please visit https://www.channable.com/privacy-policy

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:

Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – also by the respective statutory retention period (z.B. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or obligations similar to legal transactions on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfil or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 17.06.2025, 03:13:29